Friday, April 17, 2020
Design and Layout Week 15 AM
We will be using InDesign coming up, with this next project. Please go over this demonstration.
Automating Your Work by AlissaSpiehs-Apel on Scribd
Design and Layout Week 15 AM
Howdy,
Today your 2 logos are due. If you need to look at the handout on that, it can be found here along with your company choices. I want 2 files turned in: A Descriptive Logo and a Typographic Logo. Both should use no more than 2 colors + their tints. White is not considered a color, but black is. The colors do not have to be the same on both logos. Hand me in 2 PDFs, 1 for each file. In Illustrator to make a PDF you go file, Save As, Adobe PDF. Then email them to me: alissa_a@creativecenter.edu. I'm at home now, so if you have questions call: 402-515-0697.
Examples:
Descriptive
I handed back your Movie Poster changes last time. Today I want you to make the changes I suggested, and add the title. To do this you can add big type in Photoshop, Illustrator or InDesign. Because the files are so large, send in a screen shot: Shift, Command, 4. Click on the top corner, and select the opposite corner. It saves the screen shot onto your desktop. Send it off to me.
Examples:
You only need the title, not the actors, credits or attention grabber. It helps to look up movie poster examples to see what you like!
Today your 2 logos are due. If you need to look at the handout on that, it can be found here along with your company choices. I want 2 files turned in: A Descriptive Logo and a Typographic Logo. Both should use no more than 2 colors + their tints. White is not considered a color, but black is. The colors do not have to be the same on both logos. Hand me in 2 PDFs, 1 for each file. In Illustrator to make a PDF you go file, Save As, Adobe PDF. Then email them to me: alissa_a@creativecenter.edu. I'm at home now, so if you have questions call: 402-515-0697.
Examples:
Descriptive
Typographic
Descriptive
Typographic
I handed back your Movie Poster changes last time. Today I want you to make the changes I suggested, and add the title. To do this you can add big type in Photoshop, Illustrator or InDesign. Because the files are so large, send in a screen shot: Shift, Command, 4. Click on the top corner, and select the opposite corner. It saves the screen shot onto your desktop. Send it off to me.
Examples:
You only need the title, not the actors, credits or attention grabber. It helps to look up movie poster examples to see what you like!
Quiz: You have an open book quiz today. Please take by 3!
Thursday, April 2, 2020
Design and Layout Week 13 April 3
Guyer wanted me to post this contest. It is not a requirement. I linked the picture. Click on it, if you're interested.
Your next reading assignment will be pages 238-284.
These are logos that do not work at all:
We're going to be using InDesign again pretty soon, so please go over this:
Graphic Design Solutions by AlissaSpiehs-Apel on Scribd
Your next reading assignment will be pages 238-284.
These are logos that do not work at all:
Logos That Don't Work by AlissaSpiehs-Apel on Scribd
We're going to be using InDesign again pretty soon, so please go over this:
Tabs and Tables in Design by AlissaSpiehs-Apel on Scribd
Design and Layout Week 13 April 3
Brand New is a site that has logos how they looked before, and how they look now. Then pros weigh in on how they look. It's a pretty interesting concept.
Jigsaw is a company within Google — it previously existed independent of Google as an Alphabet company — that “forecasts and confronts emerging threats, creating future-defining research and technology to keep our world safer”.
Pollination is a specialist climate change advisory and investment firm, accelerating the transition to a net zero, climate resilient future.
Oio Lab is a brand of skincare products produced and available in Poland. Based on natural ingredients, consisting of organic, cold-pressed oils, and plant extracts obtained using innovative methods.
Cruise, a self-driving car service designed for the cities they love.
Jigsaw is a company within Google — it previously existed independent of Google as an Alphabet company — that “forecasts and confronts emerging threats, creating future-defining research and technology to keep our world safer”.
What I think: It got easier to work with. I like that they could use the symbol alone and with the word, although it was like that before. It seems more balanced now. Before it was so heavy on the left side.
Logos are often used in different ways. Here's how it's used also:
What I think: There really wasn't anything wrong with the first logo. It's kind of interesting. Although maybe too literal. I do like what they've done with tying the circles in with the font they use, and putting them in other places in their branding.
Logos are often used in different ways. Here's how it's used also:
What I think: It was fun the first time. I don't know that it was worth the rebrand. A little expensive to rebrand something that almost stayed the same. Why not just use the fun colors with it? Make the black, so it can be lots of colors?
Spotinst to Spot - They really didn't have much on their site, for this logo.
What I think: A name change can be really risky. People get to know you, then poof don't know you at all. The first logo looks kind of forced with that "t", and the second logo I like the spots, but hate the "T" still.
What I think: I like both logos really. There isn't anything I hate about them, and they aren't wow either. I do think it's cool that the "c" is used as a symbol. I heart the way they picked their colors by using images around the city.
Comment on a logo you like the transformation on, and a logo you don't in the comment section of this blog post.
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