Friday, April 24, 2020

Design and Layout Week 16 AM

Take one of your logos, to make a stationery package. Note it's stationery not stationary (still, not moving).

Pick your favorite logo: Typographic or Descriptive. You only need to pick one. If you pick your Descriptive one, you can make it into a Symbolic one. That's up to you. You are making a Stationery Set for that company. 



In a Stationery Set you will be creating:

  1. A 2 Sided Business Card 3.5" x 2" or 2" x 3.5"

    A Business Card is for each worker to have. It's personal to each person. It needs a company logo, or version of it | The company's name if it's not in the logo | The person's name (make one up that seems legit | The person's title (Example: Manager or Communication Specialist) | Phone Number with Extension (Example: Mine is 402.898.1000 x211) | Fax Number if the place is big | Person's Email tied to the company (Example: Mine is alissa_a@creativecenter.edu | Web address (Example: creativecenter.edu) | Mailing address

    Example! This is a made up company. I went to another tea company online to find information for it. The name, job title, email, website are all made up to fit the company. The document in InDesign was set up to 3.5x2, with 2 pages: 1 for the front and 1 for the back. The background was a big rectangle that I colored brown, and tinted to 15%. The body copy on business cards is really small, like 8 or 9 point size.

    Front - Page 1


    Back - Page 2



  2. Business Envelope - 9.5" x 4.125"

    An Envelope isn't for one specific person, it's for everyone in the office to use. It's the least designed item in a Stationery Set. It just needs at the top left hand corner the company's logo, or name | Sometimes a web address | Mailing address

    Example! The document in InDesign was set up to 9.5" x 4.125", with 1 page. The background was a big rectangle that I colored brown, and tinted to 15%. This is the least designed item in the Stationery Set.


  3. Letterhead - 8.5" x 11"

    A Letterhead isn't for one specific person, it's for everyone in the office to use. It's primary goal is to put it through a printer to add a letter, memo, documentation on it. Don't over design it! It needs the company logo, or version of it | The company's name if it's not in the logo | Phone Number | Fax Number if the place is big | Email not tied to one person in the company (Example: info@creativecenter.edu | Web address (Example: creativecenter.edu) | Mailing address

    Example! The document in InDesign was set up to 8.5 x 11, with 2 pages: 1 for the front and 1 for the back. The background was a big rectangle that I colored brown, and tinted to 15%. Remember to leave plenty of space, for a letter to be.

    Front - Page 1


    Back - Page 2


What you need to do today:

Make 3 thumbnails of different ways to lay these out. Remember a business card can be horizontal or vertical. You can try the different versions of your logos on these thumbnails. 

On the thumbnails put the information you will use. That means go to the company's site, stalk them, and find the address, phone number and so on. If you can't find much from their website, go to a similar website like I did. Don't use your name, for the person on the business card. Make it look as legit as possible.



View the examples:

No comments:

Post a Comment